For the “Healthcare Hero” campaign, EAH had me create a billboard series that would create a since of anticipation with viewers. EAH was launching a new campaign in which they were branding their company as the hero for health benefit troubles. Central to this campaign was EA Man. These billboards were his masked eyes. The first billboard ran for for about 3 weeks, then was replaced with the 2nd one which was up for several months.

(and yes, those are my eyes….)