EAH was launching a new campaign in which they were branding their company as the hero for health benefit troubles. Central to this campaign was EA Man. EA Man was designed as a superhero who combated the hight costs associated with medical benefits. His weapon was the ring of protection. “It’s the Power of the Ring”.

To introduce this character and campaign, I created a short “Batman-ish” movie that was shown at the Christmas party that year. It also played on the website for a few months.

 

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